The brand introduces its first film project, ‘MA’AM CHIEF,’ set to premiere on November 15.
PULP, a distinguished brand with a 25-year legacy in the Philippine music industry, is venturing into the film world with the introduction of PULP Studios. This initiative underscores PULP’s unwavering dedication to entertainment and its profound passion for audience engagement.
PULP began in 1999 with the launch of PULP Magazine, the longest-standing music magazine in the Philippines. In its first decade, marked by events like the PULP SUMMER SLAM—now, Southeast Asia’s longest-running rock and metal festival—PULP expanded its influence with the establishment of its subsidiary, PULP Live World Productions Inc., in 2010.
Recognized as one of the Philippines’ premier concert and event production companies, PULP Live World made its mark by organizing unique, themed shows and festivals. They’ve hosted global music icons such as Aerosmith, Cyndi Lauper, and Kelly Clarkson, introduced bands like All Time Low and The Maine, and showcased K-pop sensations including BTS, BLACKPINK, Super Junior, Stray Kids, NCT, and Enhypen. Beyond music, PULP has also brought international actors like Kim Seon Ho and Lee Jongsuk to the Philippine stage.
With an ambition to diversify, PULP is launching PULP Studios, aiming to be a significant player in the global film industry. Central to PULP Studios is its commitment to storytelling. Their debut film, inspired by the rich tapestry of stories shared between artists and fans, is an original creation by their COO, Happee Sy Go. Titled MA’AM CHIEF, the film introduces a novel hero to the Philippines and the world.
MA’AM CHIEF features a stellar cast, including comedy sensation Melai Cantiveros-Francisco, Alora Sasam, and Karylle Tatlonghari, complemented by surprise cameos. The action-comedy flick follows a policewoman on a secret mission to South Korea, disguising herself as a tour guide to apprehend a fugitive. Merging humor with suspense, it’s set to be a standout in Philippine cinema.
Scheduled for release on November 15, 2023, MA’AM CHIEF represents a pivotal moment for PULP Studios as it debuts in filmmaking.
As PULP celebrates its 25th year in music, this film project honors its illustrious history and signals the thrilling future of PULP Studios.
We invite everyone to follow PULP Studios on social media for the latest news, exclusive content, and surprises as the release date for MA’AM CHIEF approaches.