Song Hye Kyo And Jang Ki Yong’s Upcoming Drama “Now, We’re Breaking Up” Will Premiere As A Viu Original

Viu posts strong H1 growth with 37% growth YoY in MAUs reaching more than 49 million MAUs, while paid subscribers grew 62% YoY delivering over 47% growth YoY in revenue. Viu continues to have the highest number of monthly active users in Southeast Asia for the 7th consecutive quarter as per MPA’s AMPD SEA quarterly report.

Viu, PCCW’s leading pan-regional  OTT video streaming service, today announced key milestones for its H1 2021 performance.  Its monthly active users (MAU) grew to 49.4 million as of June 2021, representing a 37%  growth year-on-year, its paid subscribers grew by 62% year-on-year to over 7.0 million and  revenue grew by 47% year-on-year.  

While both Greater Southeast Asia and the Middle East and Africa regions consistently  delivered high growth, key driver markets leading the pack have been Thailand and  Indonesia, Viu’s largest and fastest growing markets. A strong proponent of the freemium  model, Viu continued to see an accelerated growth in monetization. This growth is attributed  to the strong network of over 80 partnerships in the digital ecosystem across the markets  consisting of telcos, device manufacturers, retail and e-commerce businesses and content  distribution partners. This has helped provide extensive access points and a broad base to  acquire users and enhance monetization. 

According to the latest Media Partners Asia (MPA)’s AMPD Research report, Viu continues  to be No.1 in terms of number of MAU for the seventh consecutive quarter* in Southeast  Asia. Viu also ranked second in both paid subscribers and streaming minutes amongst major  video streaming platforms in Southeast Asia in H1 2021*. This further affirms Viu’s strong  position amongst streaming services in Southeast Asia and popularity with online viewers. 

Ms. Janice Lee, Chief Executive Officer of Viu and Managing Director of PCCW Media  Group, said, “At Viu we continue with our commitment to bringing consumers the best of  Asian content and video streaming experience. We saw robust growth in H1 2021,  underpinned by strong content lineup and strengthened partner ecosystem. A combination  of our data analytics and in-market local presence ensure we truly understand the pulse of  the markets in which we operate.”  

* Source: AMPD Research of Media Partners Asia (MPA) and amongst major video streaming platforms excluding  YouTube and TikTok in Southeast Asia.  

* Q4 2019 – Q4 2020 quarterly reports cover Indonesia, Thailand, Singapore, the Philippines, and Q1 2021 and Q2 2021 quarterly reports cover Indonesia, Malaysia, Thailand, Singapore, the Philippines.

Viu has continued its expansion of Korean original series. After launching Korean Viu  Original of River Where The Moon Rises and Doom At Your Service in H1 2021, Viu also  announced the launch of its latest Viu Original, the most anticipated K-Drama of Now, We  Are Breaking Up featuring stellar cast of Song Hye Kyo (Descendants of The Sun, The  Encounter) and Jang Ki Yong (My Roommate is a Gumiho, Search: WWW). The drama is  expected to be available on the platform in November. Apart from the Korean Viu Original.

series, Viu’s commitment to local originals continued to be strong in H1 2021 with the release  of international originals including Black S2 (Malaysia), uBettina Wethu (South Africa) and  the upcoming Assalamualaikum Calon Imam Series S2 (Indonesia) launching this  September. 

Viu continues to strengthen its Asian content portfolio to be the leader and the hub for  popular premium Asian content with key content partners from mainland China and Thailand  as well as expanding its Anime portfolio. Viu also expanded its flagship content creation  program of Viu Pitching Forum to Malaysia and Thailand in H1 and continues to support the  local creative ecosystem.

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