During a press conference with Smart Communications, Inc., the brand announced that there will be another joint endorsement between “Crash Landing On You” stars Hyunbin and Son Ye Jin, this time for #SmartSignature. Smart is also working on fixing an online live event with Hyunbin and Son Ye Jin. Additionally, the two are confirmed to visit the Philippines, once everything normalizes.
Smart also didn’t originally plan to put the now couple in one commercial, but worked on getting them together since a lot of their consumers wanted to see the two in one Smart CF. Hence, this became #BinJin‘s first commercial and endorsement together as a couple. Smart also confirmed that their joint commercial was made possible due to the fans’ hashtag #InSmartWeTrust, which is pretty much derived from #BinJin’s #InGroceryWeTrust.