January Focus Country Week Philippines—Comparing Korean-Philippines cultures and holding customized events such as Live Fan Meeting with Super Junior, ONEUS, and cignature for their Filipino fans.
Mokkoji Korea selected the Philippines as the last focus country of the year and will present customized content for Hallyu fans in the Philippines for a week from the 12th.
Mokkoji Korea is an online platform that delivers information on K-lifestyle and related consumer goods products. It provides a variety of content, including <Mokkoji Live>, <Ask My K>, <Mokkoji New Face>, and <K-STAR Challenge>, to spread K-lifestyle to Hallyu fans around the world.
On the 12th, <Mokkoji Live> starring ONEUS will have time to find out the K-dramas loved by Filipino fans and recreate the best scenes. On the 19th, the girl group cignature will introduce interesting contents regarding Filipino and Korean elementary school textbooks under the theme of Korean education culture to provide an opportunity to understand the two countries deeply.
In particular, at the Live Fan Meeting, which is held only for fans in the Philippines, ONEUS is going to meet 50 chosen local fans via online video chat. ONEUS will interact with their Filipino fans in real-time with the topic Tourist Sites in Korea that I would Like to Visit After Covid-19, as they introduce K-drama filming sites and recommended tourist spots in Korea. Filipino fans will also share their stories with ONEUS on Filipino culture while giving recommendations for the great places to visit in the Philippines.
On the special page of the focus country, popular YouTuber DASURI CHOI will act as the one-day avatar of her close friend in Avatar Shopping to experience the Korean lifestyle on her behalf. At the request of her Filipino friend Rea, DASURI will purchase known Korean cosmetics and introduce delicious Korean food as she pays a visit to a popular Korean restaurant. Expect that Avatar Shopping will enable Filipino fans to learn about established Korean companies, restaurants, and stores in the Philippines.
K-POP Stars introducing K-lifestyle, <Mokkoji Live> hits 1 million views
Mokkoji Korea, enjoyed by people all over the world online, hits more than 2 million views on content and continues to spread the K-lifestyle.
The K-lifestyle Talk Concert, <Mokkoji Live>, aired online every Tuesday, hits more than 1 million views in real-time as of January. Popular K-Pop stars Teen Top, THE BOYZ, April, and Lovelyz appeared to introduce the Korean culture through various missions, such as Unique Delivery Culture Quiz, Convenience Store Food Recipe, and Home Training Method in Covid-19 Era. After the show, the proof shot event where viewers can participate was held. The Make My Own Mask event introduced by THE BOYZ got about 500 fans worldwide to participate and took photos of their self-designed masks to post them on social media.
In addition to the mentioned K-POP idol singers, the <Ask My K> segment, introducing the Korean culture from the perspectives of global YouTubers, is also receiving a lot of attention, hitting more than 1.2 million views. Foreigners’ unique Korean Cultural Experiences such as VR Seoul Tour, Foreign Jegichagi Challenge, How to Make Choco Pie More Delicious, and Korea’s Smart Bus Station are the most notable among all. Not only influencers but more than 120 international fans also submitted the <Mokkoji New Face> for the video contest, in which they filmed One Day Vlog with K-lifestyle. The submitted videos show various Korean cultural experiences, such as making Kimchi and other Korean foods, trying out Korean-style outfits, dancing to K-POP tunes, and more. One could see how Korean culture is penetrating the lives of people around the world.
Creating a new trend of Enjoying Hallyu with K-lifestyle around the world, Mokkoji Korea plans to draw everyone’s attention again by revealing the final line-up with the popular K-pop star, “Super Junior.” The last episode of Mokkoji Live, starring Super Junior, will be aired on the 26th as the finale of the online festival that lasted about three months.
“Mokkoji Korea, the online cultural space is now becoming a place where Hallyu fans around the world can show K-lifestyle that has settled in their lives. We hope that this continual interest could be extended towards other related consumer goods or industries in the future,” said Kim Yongrak, the director of the KOFICE.
The Mokkoji Korea event will run until January 31st. Programs and schedules will be found on the official website (https://www.mokkojikorea.com/).
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Facebook and Instagram: @mokkojikorea
Youtube: MOKKOJI KOREA모꼬지 대한민국