In an online press conference for the official Giga RiVeal of “Crash Landing On You” actor Hyunbin as the newest brand ambassador of Smart Communications, the executives of the brand talked about bringing the actor to the Philippines — not once, but possibly thrice! They also unveiled their upcoming Hyunbin merchandise, talked about working with the actor, and the possibility of adding another Korean celebrity as their endorser.
📌 “𝐂𝐫𝐚𝐬𝐡 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐎𝐧 𝐘𝐨𝐮” 𝐚𝐜𝐭𝐨𝐫 𝐇𝐲𝐮𝐧𝐛𝐢𝐧 𝐦𝐢𝐠𝐡𝐭 𝐯𝐢𝐬𝐢𝐭 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬 𝐭𝐡𝐫𝐢𝐜𝐞
PLDT-Smart First Vice President and Public Affairs Head Ramon R. Isberto answered the question regarding the actor’s possible visit to the Philippines. He said, “It’s not definite when he’s coming, because, you know, we have to still deal with this COVID situation. But, he is definitely coming. So, when exactly, we’re gonna have to work it out.” And also said, “We will certainly announce.”
Smart SVP and Head for Consumer Wireless Business Jane J. Basas also added that Hyunbin will be flying to Manila once, but he “owes” Smart Communications at least “three events.” Plus, he has a one-year contract with the brand.
📌 𝐓𝐡𝐞 𝐩𝐨𝐬𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐨𝐟 𝐡𝐚𝐯𝐢𝐧𝐠 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐊𝐨𝐫𝐞𝐚𝐧 𝐜𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐚𝐬 𝐒𝐦𝐚𝐫𝐭’𝐬 𝐛𝐫𝐚𝐧𝐝 𝐚𝐦𝐛𝐚𝐬𝐬𝐚𝐝𝐨𝐫
During the press conference, the executives were also asked whether they plan to add another Korean celebrity endorser to their rooster. Smart President and CEO Mr. Panlilio answered — without saying yes or no — that “Captain Ri is lonely if he’s alone, right?” Giving hope that another endorser might possibly join him one day.
📌 𝐒𝐦𝐚𝐫𝐭 𝐭𝐨 𝐫𝐞𝐥𝐞𝐚𝐬𝐞 𝐯𝐚𝐫𝐢𝐨𝐮𝐬 𝐇𝐲𝐮𝐧𝐛𝐢𝐧 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐝𝐢𝐬𝐞
At the moment, Smart is also planning on launching a promo for Korean drama fans, for them to be able to consume more K-content via Smart. They will also officially release various Hyunbin merchandise by June 7. Those applying for new lines or planning to reconnect will be able to take home either of the following: a 6’1ft life-size standee, pillows, calendars, and other Hyunbin collectibles.
📌 𝐇𝐲𝐮𝐧𝐛𝐢𝐧’𝐬 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐫𝐞𝐯𝐞𝐚𝐥𝐞𝐝
Working with Hyunbin for his TVC shoot, the group was able to describe him as “very nice,” “down-to-earth,” and “smart” (no pun intended) while they converse online. The actor even gave the team the jacket from his TVC shoot, signed it, and sent it to the Philippines. Additionally, he also willingly learned Tagalog so he can say “mahal ko kayo” and “Smart ako” to his fans.